Blues Branding

In 2022 I became Creative Director for a small startup called Blues Wireless, led by the acclaimed Ray Ozzie. The company was growing quickly and needed a brand that matched its cutting-edge technology. We decided to build a bold brand that stands out in an industry suffering from a fatigued and repetitive design language. After the launch of the new branding, leadership remarked that the work I’ve done for Blues has been next-level above agencies they’ve paid tens of thousands for branding on past ventures, and the company has seen an explosion with increased website performance, global brand recognition, and highly-qualified sales leads, and has raised tens of millions in funding.

blues wireless logo, black text, blue icon with two connected circles, wireless connectivity

Logos

Black logo with a square target icon and the word 'blues' in bold lowercase letters.
Black background with white text and logo that says 'blues' in the center.

Website Design

Screenshot of a website homepage for Blues, a company that transforms physical products into data-driven intelligent services. The site features a large background image of a wind turbine, a navigation menu, and a call-to-action button labeled 'Get started today.' The banner encourages joining a virtual lunch and learning event.
Web page with text about creating smart connected products using wireless hardware, data routing, and fleet management, including buttons labeled 'Talk to a Human' and 'Start Building,' and a section with icons representing sensors, actuators, and host devices.
Screenshot of Blues technology company's homepage highlighting their focus on smart connected products, with options to talk to a human or start building, and sections explaining benefits like faster development, cost control, and ease of building.

CES Booth Design

Trade show booth for blues, featuring illuminated signs, digital displays, and interactive stations on a dark backdrop with overhead lighting.
Exhibition booth with digital displays and informational signs, featuring a central kiosk labeled Notehub and surrounded by product displays and an informational board with a black and blue color scheme.
Trade show booth for Blues company with black and blue design, illuminated branding, digital displays, and a yellow stand in the center, surrounded by people.
A woman with tattoos on her arms and long dark hair wearing a black shirt with a lanyard and name badge, smiling and talking to a man in a black shirt at a conference booth with a large yellow and white logo in the background.
Trade show booth for blues and Telit Cinterion with seating and information displays, at an indoor convention center.
Exhibit booth at a tech trade show featuring smart connected products, including energy and environment devices, with signage reading 'Your Cheat Code to Creating Smart Connected Products'.
A group of eleven people, both men and women, standing together at a trade show or conference in front of a large black booth with the Instagram logo and the word 'blues'. They are all wearing black or gray shirts, with some in blazers, and yellow sn
Exhibit at a technology conference showing a yellow satellite hardware box, a blue wastewater system display, and an interactive station with a monitor and informational signs about how blues works.

Custom 3D Icons

Digital icon of a stopwatch with a blue border and white face, showing a single hand pointing at the 12 o'clock position.
Green Tic-Tac-Toe game piece with white X and L markers.
A blue and white logo featuring an upward arrow inside a gear-like shape.
A graphic icon with a crossed-out circle, symbolizing prohibition or restriction.
Green Wi-Fi symbol icon
Close-up of a blue circular icon with a stylized eye design in the center.
A circular security device with a central hole and curved white lines radiating outward.
Yellow sphere with a white lightning bolt in the center
Clock showing 3:00.
Red circular icon with a white gear symbol in the center
Default green user profile icon with a person silhouette
Blue circular icon with a white padlock symbol in the center
Green circular icon with a white leaf in the center.
Magnifying glass icon on a dark blue background.
White airplane icon on a red circular background.
Blue spherical object with connected white spheres radiating from center
Icon of a globe or worldwide web symbol in white on a dark blue background.
Light bulb icon with Wi-Fi signal inside, on a blue background

Product Photography

Close-up of a black circuit board with various electronic components and gold connectors, labeled 'NOTECARD 2.1' and 'STM-5'.
Close-up of a black circuit board labeled 'NOTECARD 2.1' with various electronic components including a large metal square chip, capacitors, and resistors.
Close-up of a black printed circuit board with various electronic components, labeled 'NOTE CARD 2.1' and 'GPS', featuring a white rectangular label, gold connectors at the bottom, and a small red and white chip marked 'NN'.
Close-up of a computer circuit board with black chips, small electronic components, and gold contact pins.
Two electronic circuit boards, one with a battery and the other with various electronic components and connectors.
Black rectangular printed circuit board with various labelled ports and connectors, labeled 'NOTECARRIER-F V1.3'. It has USB, power, and multiple pin headers, including a connected ribbon cable at the bottom. The 'blues' logo is at the center.
Two computer expansion cards, one labeled 'NoteCard Lora' with a QR code, and the other labeled 'NoteCard ESP 1.4', placed side by side.
Close-up of a white circuit board with black text saying 'blues' and 'STARNOTE 1.4', featuring electronic components including a GPS module at the top, and various connectors and circuits.
Close-up of a computer circuit board with a QR code and stickers, labeled 'StarNote V1.4' and '@blues'.
A computer Wi-Fi module with a gray circuit board, two gold circular mounting holes, a metal chip with a QR code, and branding that reads 'blues'. The module has red labels at the top and surface-mounted components. The text 'STARNOTE V1.4' is handwr
A computer circuit board with a QR code and social media handles for StarNote and Blues.

Swag Design

Back view of a man wearing a white t-shirt with blue graphics and text about cloud connectivity and notecards.
Back view of a woman with short curly hair wearing a black T-shirt with white graphic text and design. The text on the shirt reads 'From Deuce to Cloud Notecard' and 'VOUTHEHUB' with an arrow symbol and the word 'blues' at the bottom.
Back of a person wearing a white t-shirt with green graphics and text about global IoT solutions, a world map, and the word 'Blues'.
Back view of a man wearing a white t-shirt with a blue graphic design and text, standing next to green plants against a neutral background.
Back of a person wearing a black T-shirt with a yellow graphic design featuring a radio tower, concentric circles, lightning bolts, and the text 'Globally Connected 2018 @blues'.
Back of a man wearing a white T-shirt with a red graphic design showing a planet, a circuit board, and a grid, along with text that reads, "Connecting People With Devices On Earth & In The Stars."
Poster advertising Notebub cloud data routing platform, featuring a large text logo, a paragraph of product description, and an image of a computer monitor displaying a map with blue dots.
A person holding a board titled 'StarNote' with a small electronic circuit board attached, surrounded by graphics and branding for 'blues' on a black background.
Person holding a large note card with embedded electronic circuit boards, including a close-up of a computer memory module.